Organic traffic is pouring into your website. Given the number of visitors, this might indicate that your organic on page SEO service was on-point, right? However, while the traffic may seem constructive for your business, but it's not worth the effort if it's not converting into sales or leads. By asking the right questions and getting the right answers, we'll be looking at some blunders people make on their websites which doesn't lead to sales. Driving The Right Traffic Are your chosen keywords correct? Did they drive the right traffic to your website? Keyword research for SEO is essential. Focus on conversion-based keywords. Keywords should accurately reflect your services and products. If you're attracting the wrong traffic and the wrong audience to your webpage, you'll hardly ever be able to score sales. That's because your on-page optimization is aligned for the incorrect audience. Rather, your keywords should correspond with the search queries of your audience. On top of choosing the right keywords, check if two or more of your pages on your website are competing for the same keywords. Consequently, your customers go to the wrong pages on your website and not getting what they're looking for. The search engine will get confused about the page that deserves to rank higher and rank the wrong page. This is also called keyword cannibalization, where your own website competes with itself. Understanding Your Audience Is your traffic coming from the right audience? Have you understood your audience well enough? Extensive market research is crucial, because you need to know what your target audience exactly wants, what they would be willing to pay for it, and how your company offers that to your customers. Understand what qualities of your company were seen by your best customers and build on them. Naturally, you would want more of such customers to come to you. The more you understand your market, the better chances you have at acting accordingly and driving sales. Content Is your content sending customers off track? Is there enough detail in your content? Content is king! The content on your pages should be explicit about the value you bring and the promises you can deliver to your visitors. You value proposition should be clear, and your customer should know what they'll be getting from you. It will help if you are clear about why your product or service is too good for customers to let pass. You need to exhibit the value of your product, and you also need to understand the real reasons why a customer buys your product. When online visitors don't convert into sales, your first instinct might be that your products and services might not be spot-on. However, if your product does well in retail but not online, it means that the value is better understood at places other than your website. Understand what motivated your customers to pick your product up first and incorporate their experience in your content. When you're online, you're competing with others as well, and if your value isn't clear, this can drive customers away. For example, Amazon does a fantastic job on its pages, giving the customers all the necessary details, including images, videos, customer feedback, and more in a prominent fashion. As a result, customers can quickly identify what a product contains, what makes the product stand out, and consequently, what makes Amazon stand out. Unclear Wordings Does the website give what the visitors and customers want? You're probably not an established brand like Puma, Adidas, or Nike. So don't expect customers to come to your website to know what they need and why. Customers will come to your website to research, purchase, or both. If your branding consists of unclear jargon and it gets in the way of what the potential customers and visitors want, they'll go searching for what they need on a website that's NOT yours! Poor Website Design Is your design goal-oriented? Are your buttons and info in the right place? A chock-full of information on a page doesn't look attractive. It's also frustratingly visible when a hover button drops down a menu that covers your screen more than you would want. Don't overload your website with too much information, choices, and buttons. Make good use of spacing. Again, referring back to the earlier example of Amazon, where all necessary information is given to customers while not being clunky at all. A page overly crowded with information might confuse and drive the customer away when your goal isn't clear or when you give a needless amount of calls to action (CTAs). One CTA per page is usually enough, and you can break complex pages into multiple pages making the web experience better. Does your website align with the goals of the consumers? Does the visited page take them to purchase? Run analytics, and work with the takeaways from the data. When people visit your page, see where they click and where they don't. Use heat maps to discover where they click. Your page may have an element that doesn't have a link. If your page is too big, maybe your visitors don't want such a vast page. Use a scroll map to see where people drop off the landing page, and shorten your page's length there. Is your website mobile-friendly? Most searches (more than 60%) are coming from mobile. The website is usually made, programmed, and optimized on computers. But the website isn't traditionally optimized for mobile. If your website doesn't perform well on people's phones or the customers are unsatisfied with your design, people will either call customer service or, worse, go away to another website. Valuing Feedback
What hesitates customers when they engage with you? Does the website take feedback from customers? Is your website built in a way that customers can have an interactive two-way retail store like experience, or it's just like a giant billboard that's just saying and not listening? Listening to customer feedback, even your most critical customers, can make a ton of difference. Having customer service or a comments section for feedback helps a lot. Take notes and try to make sure that customers are happy with what you're offering. Ensure that they are not disappointed with your site when they open your page after their Google search result. We’ll end on a question: if your competition is doing better than you, did you analyze them, their SEO techniques, and their organic traffic?
4 Comments
5/25/2023 10:58:47 pm
This article perfectly addresses a common struggle faced by many website owners. Understanding the reasons behind low conversion rates despite having a good organic traffic flow is crucial for any business. The insights shared here shed light on various factors like user experience, targeting, and call-to-action optimization. Implementing the recommended strategies can help turn those website visits into valuable sales. A must-read for anyone seeking to boost their online conversions
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8/20/2023 07:51:40 pm
An SMM panel (Social Media Marketing panel) is a platform that provides services for social media marketing and promotion. It's commonly used by individuals, businesses, and organizations to enhance their presence and engagement on various social media platforms. SMM panels offer a range of services, such as buying likes, followers, comments, shares, and other forms of social media interactions.
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